Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

The industry has four core players:

1. The merchant (also known as 'retailer' or 'brand')

2. The network (that contains offers for the affiliate to choose from and also takes care of the payments)

3. The publisher (also known as 'the affiliate')

4. The customer

The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates, and specialized third party vendors.

Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.

Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.

Affiliate marketing is frequently overlooked by advertisers. While search engines, e-mail, and web site syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers' marketing strategies

As we witness the transition of use from personal computers to the portable mobile devices, we perceive the change as a welcome one, thanks to the convenience and ease of use of a smart device. With the propagation of mobile devices in our lifestyle we have also come across changes in the marketing strategies of the brands who keep on looking for an opportunity to get into the minds of people.

The internet industry is growing by leaps and bounds and if strategists are to be believed then it is the next thing that the world will be obsessed about. In this regard affiliate advertising is an initiative that marketers have already begun to expose to the world. To promote your brand through affiliates and using their platform to promote your brand and access customers is definitely a smart way of marketing. This marketing type will not cost you much as you have to pay the affiliate site only when a customer actually buys your product or service. This small commission system makes sure that your conversion rate is intact and you are getting value out of the program.

Benefits Of Affiliate Marketing

1. Get more & better leads from your website

2. More effective use of advertising budget

3. Easy tracking

4. Exposure

5. Increases Brand Visibility

6. Acquire most customers by targeted ads

7. Save cost on separate SEO and PPC

8. Increased Transparency on ROI

Choose AI Data Solution Group for Affiliate Marketing Services - Here's Why?

1. AI Data Solution Group can help your brand secure affiliates and get the best out of this performance based marketing.

2. We can help you plan and execute robust mobile strategies such as mobile optimized websites and highly specific campaigns.

3. We have a rich experience of working with some of the prominent affiliate marketers.

4. We track the reports of your performance and optimize the policy of your program.

5. We timely communicate with the publishers to create a sense of solidarity in them with your campaign.